Press Release

Fortessa Announces Partnership With Hospitality Industry Veteran Darryl Rego

Fortessa LogoSterling, Virginia (May 9, 2012) – Fortessa, Inc., a leading, full-service tableware resource for the high end hospitality industry is pleased to announce its partnership with Darryl Rego of Provision Advisory Services LLC.

Darryl Rego brings nearly 20 years of experience in the hospitality industry to his work with Fortessa. His principal areas of expertise include general management as well as food and beverage and supply chain management. Most recently, he spent nine years at Avendra LLC as the Director of Strategic Accounts, managing a $250 million client portfolio. He also helped shape Avendra's value proposition in the context of their individual global supply chain and business strategies. Prior to Avendra, Darryl was the Director of Purchasing at Marriott International where he managed $100 million in annual payables while working on a variety of renovation projects and the implementation of a financial shared service model for Marriott's New York market. Darryl will collaborate with Fortessa to enable it to further develop value added solutions for its existing client base in North America, while also creating opportunities in the emerging markets of the Middle East. Darryl holds a Swiss Higher Diploma from the Ecole Hotelier de Montreux, Switzerland, and an Executive MBA from St. Joseph's University in Philadelphia.

"We are excited to have Darryl as a partner at this important time in the revolution of the hotel business. He brings a wealth of insight and energy that aligns well with Fortessa's commitment to providing our customers with the best product, information, and resources to successfully manage their business," said Matt Broad, Fortessa's Executive Vice President, Commercial Foodservice. Fortessa looks forward to working together with Darryl in the coming months on key initiatives within the hospitality market.

Fortessa is an integrated designer, developer, and marketer of tabletop goods and accessories. Brands under the Fortessa® banner include Fortessa Dinnerware, the Accentz® collection, Fortessa MetalwareTM, and Schott Zwiesel® Crystal Glass. Its commitment to customer service and supply chain reliability make the organization an ideal partner for commercial foodservice operations and retailers alike. For more information, visit

Provision LLC offers a range of hospitality centered advisory services principally targeting emerging market strategy, hotel development, operation best practice and supply chain management. Provision is based in the Washington DC area and has representation in Dubai, UAE. For more information, visit

Media Contact:
Susan Badura
(703) 787-0357